RED RIBBON RALLY 2007 
VIDEO NEWS STORY
VO-SOT SCRIPT 

(SUGGESTED LOCAL NEWS ANCHOR INTRO:)

A RECORD NUMBER OF TEXAS SCHOOL CHILDREN MARCHED ON THE STATE CAPITOL IN AUSTIN TODAY, PROMISING TO LEAD A LIFE THAT’S FREE FROM DRUGS, TOBACCO AND ALCOHOL. 

(TAKE VIDEO, NAT SOUND UNDER)

(REPORTER TRACK)

OVER ONE-THOUSAND STUDENTS TRAVELED FROM ACROSS TEXAS TO MARK THE OFFICIAL KICK-OFF OF RED RIBBON WEEK.

WHILE DRUG USE IN GENERAL SEEMS TO BE ON THE DECLINE, THE RALLY FOLLOWS ON THE HEELS OF NEW SURVEY DATA SUGGESTING THAT ABUSE OF PRESCRIPTION DRUGS IS BECOMING MORE PREVALENT AMONG YOUTH. OTHER RESEARCH POINTS TO A MARKED INCREASE IN THE ABUSE OF DRUGS, ALCOHOL AND TOBACCO AMONG 6TH, 7TH AND 8TH GRADERS IN TEXAS.

(SOUND BITE -- )
NAME SUPER: Joe Vesowate, Texas Dept. State Health Services Assistant Commissioner 

(CON’T REPORTER TRACK)

THROUGHOUT OCTOBER, TEXAS SCHOOLS WILL BE SPONSORING RED RIBBON ACTIVITIES THAT WILL ENCOURAGE KIDS TO STAY AWAY FROM DRUGS. 

THE STUDENTS WHO ATTENDED THURSDAY’S RALLY MADE IT CLEAR THAT DRUGS WOULD PLAY NO PART IN THEIR FUTURE.

(VARIOUS SOUND BITES WITH SCHOOL KIDS AT THE RALLY --)

(--END VIDEO--)

NEWS ANCHOR TAG ON CAMERA:

RED RIBBON BEGAN AS A GRASSROOTS MOVEMENT TO HONOR THE MEMORY OF ENRIQUE “KIKI” CAMARENA, A U.S. DRUG ENFORCEMENT ADMINISTRATION AGENT WHO WAS KIDNAPPED, TORTURED AND KILLED IN 1985 BY DRUG DEALERS IN MEXICO.
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